Case Study: Clarivate expands virtual training and boosts leads with Oracle Eloqua

Clarivate expands virtual training program with Oracle Eloqua

Clarivate, a global information and insights provider, needed a new way to reach academic researchers and other key influencers when in-person university training events were disrupted by the pandemic. The company also wanted to expand its online information products, increase subscriptions, and support renewals, leading it to turn to Oracle Eloqua Marketing Automation and Oracle Marketing for a virtual-first approach.

Oracle helped Clarivate scale its training programs globally with automated, regionally tailored webinars and centralized demand center support. The results were significant: Clarivate expanded programs across India, Brazil, Mexico, Russia, China, and Europe; grew training leads by 400%; tripled the training contribution to the new business pipeline; and saw one Brazil webinar generate more than 8,000 registrations, 3,000+ attendees, and 205 leads.

Clarivate

Kim Rabbitts

Senior Demand Center Director