Case Study: CITIC Press Group achieves a unified omni-channel content hub and boosted productivity with Oracle Content and Experience Cloud

CITIC Press Group Enhances Omni-Channel Experience with Oracle PaaS

CITIC Press Group, a Beijing‑based publisher with 610 employees and diverse businesses including e‑books, chain bookstores, membership services, and professional training, faced pressure from a rapidly changing digital media landscape. The company needed an intelligent omni‑channel content distribution solution to unify content across web, mobile, and physical stores, enable internal and external teams to manage and share assets, and improve browsing, search, purchase and community interactions for readers.

CITIC deployed Oracle Content and Experience Cloud in three months to create a secure, unified content hub with role‑based access, version control, and APIs to connect multiple channels. The platform streamlined collaboration and asset management, reduced costs and complexity, strengthened security and versioning, improved relationships with retailers and partners, and increased customer satisfaction and loyalty by delivering consistent, superior reading and shopping experiences across web, mobile and stores.

CITIC Press Group

Lu Jun

Deputy Editor-in-Chief