Case Study: Chungho Nais Corporation achieves new business insights and sales growth with Oracle PaaS analytics

Chungho Nais Gains New Insights and Supports Sales Growth with Oracle PaaS

Chungho Nais Corp., a Seoul-based maker of "green" home appliances (water and air purifiers, bidets, dehumidifiers) selling in 60 countries, wanted to drive product innovation and sales growth by gaining new customer and operational insights. The growth committee needed to rapidly prepare and analyze large volumes of structured and unstructured data (sales, product specs, customer demographics, weather), eliminate monotonous spreadsheet workflows, and enable business users to create self-service analytics instead of relying on a single data curator.

Using Oracle Big Data Preparation Cloud Service and Oracle Data Visualization Cloud Service, with implementation support and training from Azwell Plus, Chungho Nais automated data cleansing and blending and made analytics accessible to sales, marketing, and customer service teams—completing deployment in two weeks. By consolidating data from over 6,000 field employees, the company improved pricing and demand forecasts (for example, targeting dehumidifier sales by humidity), increased sales and employee productivity, reduced time-to-insight and manual errors, and raised the overall quality and agility of business decisions.

Chungho Nais Corporation

Jong-Chul Lee

IT Team Leader