Oracle
3072 Case Studies
A Oracle Case Study
Celsia, a leading energy company based in Medellín, Colombia, wanted to expand into new regions and launch new products and services while coping with changing customer demands, sustainability responsibilities, and declining revenue. Its legacy system created data quality and visibility problems that limited customer personalization, field operations, and contract negotiations. Celsia turned to Oracle, including Oracle CX for Utilities, to support its growth and improve the customer experience.
With Oracle, Celsia implemented a tightly integrated front- and back-office platform that unified data across billing, sales, and marketing, making it easier to package and promote products for B2B and B2C customers. Oracle Field Service was also integrated with Oracle Service to improve contracting and operational insights. As a result, Celsia cut average sales time from 30–35 minutes to just 5–10 minutes while gaining a more complete view of customers and more consistent data.
Ricardo Sierra
Chief Executive Officer