Case Study: Cegid SA halves sales-forecasting time and boosts software sales with Oracle Contact On Demand and Oracle Marketing Managed Cloud Service

Cegid Cuts Sales Forecasting Time in Half, Improves Software Sales by Integrating Business Processes and Client Data Across Nine Countries

Cegid, France’s leading developer of management software with around 2,000 employees and more than 110,000 clients, needed to unify sales and marketing across seven business units and nine countries. The company faced fragmented data and processes that slowed forecasting, hindered targeted campaigns, and limited visibility for telesales, field sales, business development, and partner channels — all while needing alignment with internal sales methodology and rapid user adoption.

Cegid deployed Oracle Contact On Demand and Oracle Marketing Managed Cloud Service (implemented with IBM) to integrate more than 10 in‑house systems and the data warehouse, synchronize with ERP, and provide a single, multilingual sales‑pipeline platform. The result: sales‑forecasting time was cut by 50% with improved accuracy, 650 users gained role‑specific access to a 360° view of 110,000 clients, CRM tasks were automated, lead management and campaign targeting improved, sales increased (supporting a 60% market share in accounting firms), and 96% of employees reported the system fits their daily work.

Cegid

Jean-Michel Monin

Director of the Organization