Case Study: Cataneo achieves scalable, cost-effective ad campaign management with Oracle Cloud Infrastructure

Cataneo manages advertising market growth with Oracle Cloud Infrastructure

Cataneo, a Munich-based media software leader that manages more than 200 channels across four continents, needed a more scalable way to run its MYDAS ad sales and campaign management platform as customer workloads grew through mergers and acquisitions. Its on-premises and managed-service setup could no longer keep up with the global demand, and the company turned to Oracle Cloud Infrastructure to improve flexibility and control costs.

Oracle implemented OCI, along with Oracle Cloud Observability and Management Platform and OCI Flexible Load Balancing, to help Cataneo scale compute resources automatically, improve monitoring, and support peak advertising activity. The results were significant: Cataneo can now onboard a new customer in about 120 minutes instead of a week, and Oracle helped it deliver cost-effective, globally scalable performance while enabling more modular, cloud-native services and stronger security.

Cataneo

Renato Rocha Pinto

Chief Executive Officer