Case Study: Carmen Steffens achieves faster, mobile-first commerce and real-time inventory with Oracle Cloud CX

Carmen Steffens takes runway to Oracle Cloud

Carmen Steffens, a Brazilian high-fashion brand with 507 stores in Brazil and 53 stores across 19 other countries, struggled to translate its in-store experience online: inconsistent branding across retail, wholesale, and outlet sites, mismatched inventory that allowed unfulfillable orders, sluggish mobile performance, and a small IT team overwhelmed by site updates and checkout fixes.

The company implemented Oracle Cloud CX (including Oracle CX Commerce, Oracle B2C Commerce, and Oracle CX Sales) and integrated it with its warehouse, distribution, finance systems, and point-of-sale terminals. The platform delivered real-time inventory updates, faster mobile UX, and standardized site rollouts across markets. Results included mobile sales rising to 63% of online revenue (from under 30%), a pilot lift of +16% total sales, +34% mobile conversions, +165% longer time on site, and simpler omnichannel ordering for store associates.

Carmen Steffens

Gabriel Spaniol

Director of Digital Marketing and Ecommerce