Case Study: Calier International de Colômbia achieves centralized customer, sales and project visibility with Oracle Sales Cloud

Calier International de Colômbia Gains Insight into Customer Information, Sales, and Project Management Pipelines and Maximizes Business Opportunities

Calier International de Colombia, a Bogotá‑based developer and distributor of food ingredients for the meat and dairy industries, needed to modernize its sales and project-management processes. The company was struggling with fragmented customer and sales data in Excel and email, limited visibility into pipelines and forecasting, and dispersed, hard-to-audit project tracking that constrained growth.

Working with Oracle and partner arin innovation, Calier implemented Oracle Sales Cloud integrated with its ERP to centralize CRM data, automate the sales lifecycle, and deliver interactive dashboards and analytics. The solution improved sales-team efficiency and reporting, enabled systematic forecasting and better project control, increased revenue opportunities, and positioned Calier as a regional leader in using technology for customer and sales management.

Calier International de Colômbia

César Blanco

Director