Case Study: Cake Marketing achieves sub-50ms DNS resolution and scalable campaign performance with Oracle Dyn Managed DNS

CAKE - Customer Case Study

CAKE is a SaaS company that provides online campaign tracking and affiliate attribution using uniquely generated links, where every redirect must resolve in milliseconds. With more than 400 clients across retail, finance and global markets, CAKE needed a DNS provider that could scale, deliver very low latency (they promise clients 50 ms or less) and support fast, reliable bulk management of domains.

CAKE chose Dyn Managed DNS for its global anycast network, low worldwide latency (~30 ms), and RESTful API. The integration lets CAKE manage 1,000+ domains and perform bulk updates quickly while avoiding manual errors; all 400+ clients now use Dyn DNS. CAKE has also added Dyn Email Delivery and credits Dyn’s infrastructure with enabling continued growth and consistent performance for its campaign redirects.

Cake

Dave Stewart

EVP of Technology