Case Study: CaixaBank achieves 50% sales increase and smarter, faster analytics with Oracle Big Data solutions

CaixaBank Maximizes Big Data Business Value and Improves Analytics, Agility, Service, and Organizational Efficiency

CaixaBank, a leading Spanish retail bank with more than 13.8 million customers and millions of online and mobile users, needed to unify data from branches, ATMs and digital channels to gain a complete customer view. The bank’s challenge was to personalize offers and messaging, handle massive and diverse data sources, make ETL and analytics more agile and scalable, and give employees safe access to non-sensitive information to boost innovation and productivity.

Using an Oracle stack—Big Data Appliance, Exadata, Big Data Connectors, Advanced Analytics (including R), Real‑Time Decisions and BI on Exalytics—CaixaBank consolidated data marts into unified data pools and deployed real‑time, analytics-driven personalization. The result: a 39% lift in click‑throughs and a 50% increase in sales within a month, faster time‑to‑market, improved ability to discover patterns and correlations, optimized resources and easier information sharing across the organization.

CaixaBank

Luis Esteban Grifoll

Chief Data Officer