Case Study: B&Q achieves 32% increase in mobile in-email engagement with Oracle Marketing Cloud's Kinetic Email Module

B&Q Uses Kinetic Email Module to Increase Mobile Engagement 32%

B&Q, the largest home improvement and garden retailer in the UK and Europe, needed to make its email marketing more innovative for an increasingly mobile audience. Although open rates were strong, the team wanted to boost in-email engagement and click-throughs by delivering more visually compelling, mobile-first experiences.

Partnering with Oracle Marketing Cloud, B&Q piloted an interactive, responsive "kinetic" email module that brought web-like interactions to mobile inboxes. The campaign produced an 18% lift in responder-to-open rates across 1.2 million customers (32% among club members), drove 42,000 click-throughs to the website, and cut time spent per email by 30%.

B&Q

Chrissie Heaver

Email Planner