Case Study: Bouygues Telecom Entreprises achieves thousands of qualified leads each month with Oracle Click-to-Call Cloud Service

Bouygues Telecom Entreprises Gains Thousands of Qualified Leads Each Month Through Click-to-Call Technology

Bouygues Telecom Entreprises, the B2B division of Bouygues Telecom serving 1.5 million professionals across France, needed to generate more sales leads for its mobile, fixed-line and internet offerings while reducing inbound call-center volume. The company aimed to encourage targeted website visitors—particularly IT and telecom managers—to request immediate callbacks so advisors could better capture and qualify demand.

Bouygues implemented Oracle Click-to-Call Cloud Service, placing a click-to-call button on every page, capturing the content of pages viewed to auto-identify needs, and routing requests to the best-qualified advisor. The solution delivered thousands of qualified leads per month (including CIOs and heads of telecommunications)—about 15x the leads from the online form—while improving efficiency and providing a scalable, reliable platform.

Bouygues Telecom

Christophe Lenoir

Web Project Manager, Business Marketing Department