Case Study: Bonnier News boosts subscription growth with Oracle Eloqua

Bonnier News boosts subscription growth with Oracle Eloqua

Bonnier News, a leading Swedish and Scandinavian media company, wanted to grow online subscription revenue for its flagship business title, Dagens Industri, while overcoming declining print media sales. The company lacked a unified multichannel lead generation strategy, had data silos, and needed a better way to segment and nurture contacts, so it chose Oracle Eloqua Marketing Automation.

Oracle Eloqua helped Bonnier News build an integrated lead management and nurturing program across channels, with more than 60 lead scoring models and automated segmentation, campaign orchestration, and customer journeys. The results were strong: subscription revenue grew more than 50% for three straight years, inbound registrations rose 1,862% year over year, Facebook lead revenue increased 164%, and email-generated direct sales climbed 22% year over year, driving Bonnier News to expand its sales team.

Bonnier News

Michael Aho

Marketing Automation Competence