Case Study: BMC Software achieves stronger account engagement and pipeline growth with Oracle Eloqua

BMC Software engages top-tier accounts with Oracle Eloqua

BMC Software, a long-time IT management provider serving more than 10,000 customers worldwide, needed to sharpen its marketing programs and generate more pipeline from target accounts. To support its account-based marketing goals, BMC turned to Oracle Eloqua Marketing Automation from Oracle Marketing to better prioritize, segment, understand, and engage top accounts.

Oracle implemented Eloqua at the center of BMC Software’s ABM strategy, bringing first-party, third-party intent, response, demographic, and behavioral data into one place. The results were strong: 81% of accounts became engaged, net-new contacts were generated in 82% of ABM accounts, and BMC Software saw a 14% year-over-year increase in opportunities plus a 34% year-over-year increase in pipeline value.

BMC Software

Ankit Sharma

Senior Manager of Marketing Operations