Case Study: OUTFRONT Media achieves faster data loading and richer analytics with Oracle Autonomous Database

Billboards to dashboards Modern data franchise on Autonomous Database at OUTFRONT Media

OUTFRONT Media, one of North America’s largest out-of-home advertising companies, needed a faster way to load and analyze about a terabyte of third-party media spending and transactional sales data for sales and marketing reporting. Its previous process took two to three weeks, limiting how quickly the team could understand ad performance across channels and share insights with customers.

With Oracle Autonomous Database and Oracle Analytics on Oracle Cloud Infrastructure, OUTFRONT Media can now load and merge terabytes of data in minutes and publish secure, interactive dashboards for its salesforce. Oracle helped the company improve reporting speed, move some workloads from overnight batch to near real time, and create a more centralized, data-driven operating model with stronger management, security, and collaboration.

Outfront Media

Derek Hayden

Senior Vice President of Data Strategy and Analytics