Case Study: Internetstores GmbH achieves 114% customer-base growth and streamlined multichannel marketing with Oracle Marketing

Bike retailer cruises to significant growth with Oracle

Internetstores, Europe’s leading multichannel retailer of bikes and outdoor gear with 40 online shops across 14 countries and more than 130,000 products from 1,300 brands, needed to deliver timely, personalized communications to a diverse customer base—from occasional riders to e‑bike enthusiasts. The marketing team’s challenge was to automate segmentation and cross‑channel messaging, process real‑time behavioral data, and recognize customers across digital touchpoints while scaling resources and integrating new acquisitions.

By deploying Oracle Marketing—including Oracle Responsys Campaign Management and Oracle Infinity Behavioral Intelligence—Internetstores automated real‑time tracking, cross‑program orchestration, and personalized outreach across email, mobile, social, and service channels. The results: a 114% increase in customer base since 2017, average annual sales growth of 33%, a 109% rise in successful abandoned‑order emails, tighter segmentation and fewer follow‑ups, and faster team adoption thanks to intuitive tools and integrated reporting.

Internetstores GmbH

Thomas Spengler

Director of CRM