Case Study: Beso achieves data-driven campaign growth with Oracle Cloud and Autonomous Database

Beso innovates with data-driven insights from Oracle Cloud

Beso, the Mexico City-based creative agency and largest independent advertising agency in Mexico, needed a better way to unify and interpret data from many digital and offline sources to improve targeted, multichannel campaigns. Working with Oracle and using Oracle Autonomous Database on Oracle Cloud Infrastructure, Beso sought an easy-to-use, scalable data platform to turn scattered data into actionable creative and marketing insights.

Oracle implemented Oracle Cloud Infrastructure with Oracle Autonomous Data Warehouse, Big Data Service, and Oracle Analytics to consolidate data from 23 online sources and other offline inputs into a growing data lake. As a result, Oracle helped Beso reduce data-extraction effort by 75%, cut report preparation time from a week to fewer than two days, and support one client in lowering media costs by 67%; Beso also grew new-client revenue by 20% and existing-client revenue by 10%.

Beso

Federico Isuani

Chief Executive Officer