Oracle
3072 Case Studies
A Oracle Case Study
Benefit One operates Benefit Station, a membership benefits site used by 10,891 organizations and about 8.8 million people offering 1.4 million services across all 47 prefectures in Japan. The product marketing team relied on a standalone extraction tool and manual spreadsheet aggregation, leaving analysts little time for insight generation and preventing the company from becoming truly data driven.
By adopting Oracle Autonomous Database, Oracle Autonomous Data Warehouse, and Oracle Analytics Cloud, Benefit One fully automated data processing and made analytics accessible to non‑IT users. Report generation time dropped up to 90% (from 2–3 hours to about 15 minutes), daily reports now reflect near‑real‑time trends, and the team can rapidly deploy targeted promotions and develop new content based on current member behavior.
Masami Matsuzaki
Head of Data Management Group, Product Marketing Department