Case Study: Belcorp Chile boosts consultant retention 15% and modernizes communications with Oracle Marketing Cloud (Oracle)

Belcorp Modernizes Communications with Oracle SaaS

Belcorp, a Latin American beauty company selling cosmetics through a network of independent sales representatives (about 60,000 in Chile), needed to modernize how it trained and supported its field teams. In‑person meetings were increasingly impractical, and the company sought better product training, more direct engagement, and a 5% lift in retention after a full campaign (six consecutive orders).

Belcorp deployed Oracle Marketing Cloud to launch “Digital Coach,” an automated email and SMS program delivering interactive, personalized messages at key moments (sale, shipping request, delivery). The pilot was live in under 40 days and tripled the retention goal—raising campaign-end retention by 15%—while providing scalable, analytics-driven marketing management, consistent messaging, and actionable engagement metrics.

Belcorp Chile

Mariano Palermo

Marketing Manager