Case Study: Batesville achieves improved sales effectiveness and efficiency with Oracle Sales Cloud

Batesville Improves Sales Effectiveness and Efficiency by Moving Sales Processes to the Cloud

Batesville, a 125‑year leader in the North American death‑care industry with more than 150 sales professionals, needed to modernize a fragmented, Lotus Notes–based sales process. The company sought consistent selling processes, mobile access for reps in the field, measurable metrics, and integrated analytics to improve responsiveness, forecasting, and visibility across nationwide teams.

Batesville’s SMART team deployed Oracle Sales Cloud (mobile first, then web) and integrated it with JD Edwards EnterpriseOne, adding analytics, quota management and sales incentive compensation. The cloud solution created a single source of truth, enabled real‑time iPad data entry, reduced quota administration from two months to two days, increased rep productivity and accuracy, and avoided an estimated $1.38 million in additional IT costs.

Batesville

Diana Kinker

Director, SMART Program