Case Study: Barceló Hotel Group achieves predictable upsell revenue with Oracle Nor1

Barceló Hotel Group gains predictable upsell revenue with Oracle Nor1

Barceló Hotel Group, a global hotel chain with more than 270 four- and five-star properties, needed a better way to deliver personalized upsell offers despite staffing shortages and high turnover. To support its goal of increasing ancillary revenue while improving guest experiences, Barceló chose Oracle Hospitality Nor1 CheckIn Merchandising from Oracle.

Oracle implemented Nor1 Cloud Services with machine learning and real-time offer recommendations to help front-desk teams present tailored upgrades based on guest interests. The solution made upsell revenue predictable, improved room turnover and guest satisfaction, and gave management dashboards to measure performance by agent and offer; Barceló also rolled out the program across much of Europe, the Middle East, and Asia with very satisfactory results.

Barceló Hotel Group

Sara Ramis

CMO