Case Study: Bandai Namco Europe boosts gamer engagement and pre-orders with Oracle Responsys

Bandai Namco Europe elevates gamer experience with Oracle

Bandai Namco Europe, a leading video game publisher, needed a way to build awareness and engagement for the launch of *The Dark Pictures Anthology: Little Hope* during the pandemic, when traditional promotional events were unavailable. The company turned to Oracle Responsys Campaign Management to create an interactive email experience that matched the game’s choose-your-own-path concept and connected with its gamer database.

Using Oracle Responsys, Bandai Namco Europe linked email forms to its customer database, integrated new subscribers from web and social channels, and let players influence the next email they received. Oracle helped drive strong results, including 15% of game pre-orders tied to the campaign, engagement rising from 11% to 36%, a 10% increase in the brand fan base, and an 80% average unique open rate on the first email with 90% reactivity on the next.

Bandai Namco Europe

Jordy Pommier

E-CRM Campaign Specialist