Case Study: Banco Nacional de Costa Rica improves customer campaign conversions with Oracle CX

Banco Nacional de Costa Rica improves customer campaigns using Oracle CX

Banco Nacional de Costa Rica, the national bank of Costa Rica and the country’s largest bank, faced a challenge with its website’s lack of segmentation capabilities, which led to subjective assumptions about user needs and a low conversion rate for valuable leads. To address this, the bank turned to Oracle Customer Experience (CX) to better integrate user data and improve its advertising, marketing, sales, commerce, and service campaigns.

Using Oracle CX, Banco Nacional de Costa Rica was able to segment customers more effectively and tailor communication channels and key messages. As a result, its conversion rate rose from less than 3% to as much as 6%, helping improve profitability, with Oracle delivering a measurable boost to campaign performance.

Banco Nacional de Costa Rica

Jeancarlo Sequeira

CX and Strategic Submanagement