Case Study: Banco Galicia achieves 60% increase in banner clicks and boosts sales with Oracle Real‑Time Decisions

Banco Galicia Transformed Targeted Marketing with Real-Time Decisions

Banco Galicia, a leading private bank in Argentina with more than 110 years of history and 2.5 million customers, sought to modernize its customer interactions by delivering personalized, non‑intrusive offers across channels, capturing behavior for remarketing, and expanding its loyalty program “Quiero!”.

By implementing Oracle Real‑Time Decisions (initially on bancogalicia.com and IVR) with Oracle Consulting and cross‑functional teams, the bank moved from one monthly offer per group to 20+ real‑time offers per customer, raised banner click‑through rates by 40%, drove 35% of traffic to the loyalty site and increased registrations by 17%, boosted electronic payments and term investments, and deployed NPS surveys to further refine targeting.

Banco Galicia

Mariana Leguizamón

Analytical Marketing Manager