Case Study: ASO Siderurgica (ASO Group) achieves control of critical information and grows sales pipeline with Oracle Sales Cloud

ASO Siderurgica Gains Control of Critical Information to Grow Sales and Pipeline

ASO Siderurgica S.p.A., a leading Italian manufacturer of bespoke special steels for oil & gas, petrochemical, power generation, aerospace, mechanical, and naval industries, needed to move its sales operation off spreadsheets and out of sellers’ heads. The company required a flexible CRM that would integrate with its existing Oracle ERP to provide market intelligence, reduce reliance on a few key customers, improve forecasting and sales performance, and support a growing, globally distributed sales team.

Oracle Sales Cloud, implemented by Oracle Consulting, delivered a single, synchronized source of truth tied to the ERP, empowering about 40 users with mobile dashboards, prebuilt analytics, and consolidated master data. The rapid six-week rollout improved pipeline management and forecast accuracy, unlocked actionable market insights for international expansion, reduced paper use, and minimized the business risk of lost institutional knowledge.

ASO Group

Vincenzo Mazzola

Sales and Marketing Director