Case Study: Asia Cuanon Technology approves orders 25% faster and increases lead conversion 10% with Oracle Sales Cloud

Asia Cuanon Approves Orders 25% Faster with Oracle Sales Cloud

Asia Cuanon Technology (Shanghai) Co., Ltd., a leading manufacturer of fireproof and insulating building materials, faced rapid growth (80% revenue increase) and needed a scalable sales-management solution to track the lead-to-order cycle, standardize processes across multiple product lines, and integrate with ERP to meet tighter building-safety requirements and customer demands.

Working with Oracle and partner Shanghai Cathayworks, Asia Cuanon implemented Oracle Sales Cloud integrated with third-party ERP systems, giving sales teams and managers real-time customer visibility, mobile access, and collaborative tools. The solution drove a 10% increase in lead-to-order conversion, 25% faster order approvals, a 15% shorter delivery cycle, an 18% reduction in complaints, and improved cross-sell opportunities and sales productivity across its nationwide sales force.

Asia Cuanon Technology

Guo Renyong

CIO