Case Study: ARC Document Solutions achieves a 2,000% increase in lead generation with Oracle Marketing Cloud

ARC Document Solutions Increases Lead Generation with Nurturing

ARC Document Solutions (NYSE: ARC) is the leading document solution provider for the architectural, engineering, and construction (AEC) industry. Facing a recession that hit the AEC sector hard, ARC needed to increase customer awareness of evolving digital document best practices and run more targeted, multi-channel marketing and awareness campaigns.

ARC implemented Oracle Marketing Cloud for scalable cross-channel, multi-touch marketing, going live within three weeks and launching their first e-newsletter a week later. The platform let them send emails to ~175,000 contacts in minutes, cut campaign launch time from weeks to days, run 80 multi-step campaigns (vs. 10 previously), attract 1,000 prospects to 21 events, and generate over 2,000% more leads in the first year.

ARC Document Solutions

Adam Lagerhausen

Digital Marketing Specialist