Case Study: Apex IT achieves 724% ROI and boosts sales-team productivity with Oracle Sales Cloud

Apex IT Boosts Sales-Team Productivity Realizes 724% Return on Cloud Investment

Apex IT is a Minneapolis–based systems integrator (founded 1997, 50–100 employees) that helps public‑sector, corporate, and higher‑education clients streamline IT processes. Facing rapid growth, the company needed a mobile, collaborative sales‑force‑automation solution that would consolidate customer data, reduce time sales reps spent on lead generation and administrative tasks, and enable faster, more effective marketing campaigns.

Apex IT implemented Oracle Sales Cloud and Oracle Marketing Cloud using internal resources (Sales Cloud deployed in about five weeks with 50,000+ records migrated; Marketing Cloud in three weeks). The solution delivered mobile access, social collaboration, lead scoring, automated forecasting and a single customer hub—results included a 724% ROI, 97% next‑quarter forecasting accuracy for a client, a 46% increase in net‑new clients, more than two hours saved per rep per week, doubled campaign volume, and 600 new leads from a 40,000‑contact drip campaign.

Apex IT

Bryan Hinz

Vice President of Business Development