Case Study: Aon achieves unified sales and marketing insights and 50x–60x faster analytics with Oracle Cloud CX, Autonomous Database, and Oracle Analytics

Aon consolidates sales, marketing insights in Oracle Cloud

Aon, a London‑headquartered professional services firm with 50,000 colleagues in 120 countries, faced fragmented sales and marketing systems after years of acquisitions. The company had multiple CRM instances (including six Salesforce deployments), 16 different places staff had to access to do their jobs, and lacked a single view of clients or a modern analytics platform.

Under its CRM United program Aon consolidated onto Oracle Cloud CX (Sales, Service, Eloqua) and moved reporting to Oracle Autonomous Data Warehouse and Oracle Analytics on OCI. The change eliminated data silos, automated reporting and workflows, centralized app expertise, and cut costs—boosting analytics performance 50–60x, speeding complex queries for 500 power users, saving about 15 hours per week in manual work, and improving security, targeting, and cross‑selling.

Aon

Liesbeth Mulder

Global Reporting Lead