Case Study: American Tower achieves a 40% reduction in customer cycle times with Oracle Analytics

American Tower cuts customer cycle times by 40% with Oracle

American Tower, a global real estate investment trust with roughly 213,000 communications sites across 23 countries, faced fragmented, distributed data—from IoT sensors on towers to lease records—preventing a single, shared view of assets and slowing decision making. Departments used different metrics and processes, and reducing the time to process and deploy customers onto towers (critical for 4G/5G rollouts) was a top priority.

Using Oracle Analytics alongside Oracle Database, Data Integrator and GoldenGate, American Tower created a centralized data lake and curated enterprise data warehouse with federated self-service BI, giving 1,500 users a common set of dashboards. The initiative streamlined processes, improved forecasting and prescriptive maintenance, and cut customer deployment cycle time by 40%, while enabling faster responses to market changes and ongoing efficiency gains.

American Tower

Stephen Coleman

Vice President, Business Analytics