Case Study: Amadeus achieves greater customer focus and marketing efficiency with Oracle Marketing Cloud

Amadeus Increases Customer Focus and Efficiency with Oracle Marketing Cloud

Amadeus, a global travel technology provider, needed to replace fragmented regional marketing silos with a centralized, customer-centric model. Its worldwide teams lacked shared visibility, consistent processes, and the ability to accurately segment customers, measure campaign performance, and improve coordination with sales. Amadeus turned to Oracle CX Marketing, including Oracle Eloqua, to unify its marketing operations and data.

Oracle implemented Oracle Eloqua across Amadeus’ global marketing organization, integrating it with Siebel and Salesforce CRM systems and key customer portals. The solution standardized and automated campaigns, improved lead management, and delivered a 360-degree view of customers. In two years, Amadeus ran nearly 2,100 targeted email campaigns, pushed more than 500 Marketing Qualified Leads into CRM, and increased user engagement by 162%, while also improving reporting and turning marketing into a measurable revenue driver.

Amadeus

Akansha Pandey

Marketing CX Solution Manager