Case Study: Abdullatif Alissa Group Holding cuts contact-center costs 60% and halves time-to-hire with Oracle Cloud

Alissa Group Reduces Contact Center Operational Costs by 60% and Cuts Recruitment Time in Half by Transitioning to the Cloud

Abdullatif Alissa Group Holding is a Riyadh‑based automotive leader operating more than 200 locations across Saudi Arabia, with diversified interests and about 3,000 employees. The group needed to standardize and automate recruitment across many lines of business, cut time‑to‑hire and reliance on external agencies, consolidate candidate databases and employer branding, and insource a centralized contact center to improve service while reducing outsourced costs.

By deploying Oracle Service Cloud (integrated with Genesys) and Oracle Recruiting Cloud Service, implemented with partner AppsPro, Alissa Group insourced its contact center and reduced contact center costs by 60% while capturing and routing more than 1,000 customer contacts per day. The recruiting solution unified the careers portal and candidate database, cut time to hire by 50%, supported rapid growth of more than 400 hires in two years, improved candidate quality, and significantly lowered reliance on external staffing firms.

Abdullatif Alissa Group Holding

Marwan M. Othman

IT Business Relationship Manager