Case Study: Aldar Properties achieves improved lead management and higher conversion with Oracle Marketing Cloud

Aldar Properties Transforms Lead Management to Increase Conversion

Aldar Properties, a major owner and operator of developments in Abu Dhabi, faced a rapidly evolving and highly competitive property market with thousands of customer touchpoints but fragmented lead management—no integration, inconsistent data collection across channels, and internal silos that hindered timely responses and conversions.

Partnering with Oracle Marketing Cloud, Aldar used customer journey mapping, marketing automation, and ERP integration to separate prospect and customer data into a central, analyzable store and streamline communications. The program generated high volumes of landing-page leads, improved sales efficiency, delivered timely customer reminders, and increased visibility into campaign performance and conversion rates.

Aldar Properties

Alya Al Mutawa

Director of Marketing & Communications