Case Study: Aldar Properties achieves greater sales and marketing efficiency with Oracle Sales and Marketing Cloud

Aldar Properties, Boosts Marketing and Sales Efficiency with Oracle Cloud Solutions

Aldar Properties PJSC, the leading real estate developer in the UAE behind projects such as the Aldar headquarters and Yas Island developments, was operating marketing and sales from multiple disconnected platforms (spreadsheets and a legacy CRM), which created redundancy, data gaps, and limited lead-management capability. To support steady growth and deliver customer‑centric processes, Aldar needed an integrated, future‑proof solution to centralize lead data, capture accurate contact information across channels, and align marketing and sales activities.

Aldar deployed Oracle Sales Cloud integrated with Oracle Marketing Cloud (with TransSys as implementation partner), building a central customer data hub and unified multi‑channel data capture and workflows, going live in four months. The solution delivered a 360° customer view, enabled on‑site offer issuance, improved targeting and measurement, increased sales revenue in the first year, and produced up to a 40% lift in lead generation for integrated campaigns while speeding service and cross‑team collaboration.

Aldar Properties

Dayan De Alwis

Manager – CRM and Data Solutions