Case Study: Ahold achieves up to 12:1 ROI on eCircular promotions with Oracle Datalogix OnRamp

Ahold - Customer Case Study

Ahold, a leading grocery chain based in Carlisle, Pennsylvania, faced declining ROI from its traditional paper circular and needed new ways to engage customers and drive in‑store sales.

Using Oracle Datalogix OnRamp to match and activate its loyalty‑card database, Ahold served targeted display ads to card members promoting the weekly circular. The campaigns delivered strong returns — 7:1 ROI in the first campaign and 12:1 in the second — and the approach is now an integral part of Ahold’s marketing strategy.

Ahold