Case Study: Extreme Brandz accelerates expansion and boosts revenues with Oracle Hospitality Simphony First Edition and Inventory Management Cloud Service

Aggressive Growth Opportunities with Oracle Hospitality Simphony First Edition and Oracle Hospitality Inventory Management Cloud Service Solutions

Extreme Brandz, a leading Canadian quick-service franchisor behind Extreme Pita, PurBlendz, Mucho Burrito, and Via Cibo, had grown to over 350 locations and outgrew its legacy POS in 2013. The company needed greater scalability and corporate-level access to franchisee data to understand customer behavior, control costs, and support rapid expansion.

To solve this, Extreme Brandz implemented Oracle Hospitality Simphony First Edition and Oracle Hospitality Inventory Management Cloud Service across its sites, gaining a scalable web-services platform, centralized reporting, and real-time inventory costing. The tools improved remote management, employee productivity, guest service, and food-cost controls—accelerating new restaurant openings, increasing revenues and margins, and enabling plans for international expansion.

Extreme Brandz

Mark Cunningham

Vice President of Global Business Development