Case Study: African + Eastern achieves streamlined IT, improved reporting, and compliance with Oracle JD Edwards EnterpriseOne

African + Eastern Cuts IT Complexity, Meets Regional Requirements, and Increases Productivity with Integrated Enterprise Resource Planning

African + Eastern, a leading importer and distributor of international beverage brands with a broad retail footprint across the UAE and Oman, needed to simplify IT, support regional compliance, and scale operations. The company faced challenges managing thousands of SKUs and complex cost/pricing rules, ensuring timely and granular financial and retail reporting, tracking product shelf life and expiration across branches, and automating alcohol-permit workflows required by local laws.

By implementing Oracle JD Edwards EnterpriseOne, African + Eastern consolidated and automated inventory, pricing, purchasing, and financial processes, boosting productivity and reporting accuracy. The ERP delivered detailed, region- and product-level visibility, automated permit tracking for compliance, unit-level shelf-life management to reduce waste, and real-time data sharing across stores—after training 125+ users—resulting in better planning, increased transparency, and improved revenue management.

African + Eastern

Samir Khan

Regional Information Systems Manager, IT