Case Study: AEGEAN Airlines achieves more personalized passenger experiences with Oracle Unity CDP

AEGEAN uses Oracle Unity CDP to personalize the passenger experience

AEGEAN Airlines, along with its subsidiary Olympic Air, serves millions of passengers across 180 destinations, but its leadership saw that too many customer insights and signals were going unused. To address this, AEGEAN turned to Oracle Unity CDP to create a unified view of travelers and improve marketing, sales, service, and loyalty experiences.

With Oracle, AEGEAN unified customer data from multiple front-office and back-office sources into real-time customer profiles. Using this foundation, the airline launched its first CDP-powered campaign, which generated more than 1 million euros in bookings in a single month and helped deliver a more personalized passenger experience.

AEGEAN Airlines

Alexandra Christopoulou

Customer Value and Loyalty Director