Case Study: AdTiming cuts costs by over 30% with Oracle Cloud Infrastructure

AdTiming cuts costs by over 30% with OCI while enhancing security, reliability

AdTiming, founded in 2016 in China, runs an intelligent mobile advertising platform serving more than 2,000 advertisers and developers in over 140 countries. As its overseas business and transaction volumes grew, the company faced rising infrastructure and operating costs, and needed a more affordable, scalable cloud platform. AdTiming chose Oracle Cloud Infrastructure (OCI) to support its global mobile marketing platform.

Oracle implemented OCI and OCI Compute, migrating AdTiming’s existing systems in just two months. The move improved security, reliability, availability, and latency across global regions, while enabling a pay-per-usage model that matched demand. As a result, AdTiming cut IT support costs by more than 30% and improved customer satisfaction and competitiveness.

AdTiming

Zhang Wentao

Chief Technology Officer