Case Study: Acquire achieves future-proof audience targeting with Oracle Advertising and Oracle

Acquire future-proofs audience targeting with first-party data and Oracle

Acquire, one of New Zealand’s leading advertising agencies, needed a more sustainable way to target audiences as third-party cookies and privacy changes reduced the value of traditional data. To future-proof its advertising strategy, Acquire turned to Oracle Advertising, including Oracle Contextual Intelligence and Oracle Moat, to strengthen first-party data use and improve cookieless targeting.

Oracle helped Acquire build custom contextual segments and measure campaign performance more precisely. The results included a 23% lift in click-through rate, a 35% drop in cost per acquisition, a 7% increase in time on site, and a 45% increase in viewable conversions. Oracle also helped improve attention quality, with Acquire’s score rising from 26% to 42%.

Acquire

Ashwin Sundaram

Head of Ad Operations