Case Study: About.com achieves faster DNS lookups and improved visitor experience with Oracle (Dyn Managed DNS)

About.com - Customer Case Study

About.com, one of the world’s largest content publishers, faced rising global traffic and discovered DNS was a bottleneck for site performance and visitor experience — North American DNS lookups averaged ~300 ms while Oceania and Asia were closer to ~800 ms, and requests could be routed to distant data centers instead of the nearest one.

About.com moved to Dyn Managed DNS with a global anycast network (18+ PoPs), gaining faster, more consistent DNS lookups, improved availability and DDoS protections. Integration via Dyn’s API was quick, support was responsive, and the change delivered measurable DNS performance improvements and a better visitor experience.

About.com

Matt Landolf

Manager, Hosting Operation