Case Study: Abila achieves a 39-point reduction in homepage bounce rate with Oracle Marketing Cloud (Oracle)

Abila Reduces Homepage Bounce Rate By 39% With Personalized Content

Abila, a software developer with three distinct product lines, was seeing its homepage bounce rate climb to 46% and needed a way to deliver relevant, real-time content to multiple audience types (prospects, customers, partners).

By using Oracle Marketing Cloud with Oracle Gold Partner Get Smart Content, Abila segmented visitors, expanded and personalized its content library, and employed web personalization, data management and progressive profiling. For targeted audiences the homepage bounce rate fell from 46% to 7%, click-through rate rose to 3%, and average time on page doubled; Abila plans to further refine segmentation and tracking.

Abila

Nathan Stull

Digital Marketing Manager