Case Study: Peabody boosts The Pomeroy’s appeal with The Oracle Group’s influencer campaign

Peabody reaches 2.06M people with The Oracle Group's influencer campaign

Peabody, one of London's largest housing providers, tasked The Oracle Group with creating a fresh campaign to reach a new audience and position its The Pomeroy development as an aspirational option for first-time buyers.

The Oracle Group executed an influencer campaign with Jacqueline Mercer (Tiny and the House) to showcase the property's outdoor space. The campaign generated significant online exposure, including an Instagram takeover and extensive press coverage, reaching an estimated 2 million people. This resulted in increased website traffic for Peabody and a successful promotional offer for new homeowners.

Peabody