Case Study: Sumitomo Mitsui Banking Corporation achieves real-time customer intelligence and faster decision-making with Oracle Exadata

Sumitomo Mitsui Banking Corporation - Customer Case Study

Sumitomo Mitsui Banking Corporation, one of Japan’s largest banks, needed a single customer relationship management system to consolidate data across divisions and transform its product-based customer data into a relationship-based model. It turned to Oracle Exadata and other Oracle engineered systems to give customer-facing teams faster access to accurate information and better support service and decision-making.

Oracle Exadata helped SMBC implement a centralized CRM, business intelligence, and transaction-processing platform that handled 5 billion customer records with real-time visibility. The results included improved response times for customer queries and proposals, more accurate and consistent data, faster decision-making through intuitive analytics, and higher productivity across offices, with the Oracle Exadata-based solution enabling simultaneous batch and online processing at scale.

Sumitomo Mitsui Banking Corporation

Hisashi Miyauchi

Group Head of Information Utilization Group