Case Study: Starwood Hotels & Resorts Worldwide, Inc. achieves 233x faster reservation data updates with Oracle Exadata

Starwood Hotels & Resorts Worldwide, Inc. - Customer Case Study

Starwood Hotels & Resorts Worldwide, Inc., a global hotel and leisure company with more than 1,200 properties, needed faster access to reservation and operational data to support daily reporting, pricing, forecasting, and guest service. Its legacy data warehouse could take up to 18 hours to deliver central reservation reports, causing delays that limited managers’ ability to adjust rates and improve revenue.

After evaluating vendors, Starwood Hotels selected Oracle Exadata Database Machine running on Oracle Linux, along with Oracle GoldenGate and Oracle Advanced Customer Support Services. Oracle Exadata cut ETL processing from 18–24 hours to 4–6 hours, made data updates available in 5–10 minutes instead of 24 hours, and enabled up to 288x faster access to changes. The result was more consistent real-time data across global properties, better efficiency and profitability, improved customer service, and faster, near-real-time marketing and operational decisions.

Starwood Hotels & Resorts Worldwide, Inc

Richard Chung

Director of Data Integration