Case Study: Huatai Securities Co., Ltd. achieves faster account processing and improved customer service with Oracle Exadata

Huatai Securities Co., Ltd. - Customer Case Study

Huatai Securities Co., Ltd. needed a more powerful, scalable platform to support rapid growth in mobile trading and customer data in its Oracle Siebel CRM system. Its legacy IBM database servers could not keep up with increasing online transactions, slowing new account opening and limiting the company’s ability to analyze customer information and deliver better service. Oracle Exadata, together with Oracle GoldenGate, was chosen to meet these performance and integration requirements.

Oracle Exadata replaced the legacy servers and, with Oracle GoldenGate, enabled near real-time data replication across systems. As a result, Huatai Securities synchronized CRM data 161x faster, accelerated customer query responses 48x, processed new accounts 74x faster, and generated survey reports 34x faster. Oracle Exadata helped improve service quality, customer experience, and overall business growth.

Huatai Securities Co., Ltd.

Hu Zhonghai

Data Center Director