Case Study: 11ST achieves 4.5x faster daily batch loads with Oracle Exadata

11ST Completes Daily Batch Loads 4.5x Faster, Improves Marketing Insight, and Increases Business Opportunities

11ST, Korea’s largest online marketplace, needed to speed up online transaction processing, eliminate delays in daily batch loads, and improve storage efficiency as user growth and marketing demands increased. To support these challenges, 11ST turned to Oracle Exadata and Oracle GoldenGate for a high-performance database and real-time data synchronization platform.

Oracle Exadata and Oracle GoldenGate were implemented smoothly, starting with an Exadata X2-2 quarter rack and later upgraded to a half rack. The result was 4.5x faster daily batch loads, reduced IT and storage costs, faster data analysis for marketing, better decision-making, and improved customer satisfaction, while also enabling personalized promotions and stronger business opportunities.

11ST

Park Won

Team Manager