Case Study: Newlon Living creates a distinctive Walthamstow brand identity with Oracle Creative

Newlon Living launches Textile for 72 shared ownership apartments with Oracle Creative

Newlon Living commissioned Oracle Creative to create a brand identity and site hoarding for their allocation of 72 shared ownership apartments within a larger development in Walthamstow. The challenge was to establish a distinct name and visual identity that would complement the main development's brand while resonating with the area's cultural heritage and appealing to first-time buyers.

Oracle Creative developed the name 'Textile' to honor local textile designer William Morris and created a brand identity that integrated his philosophy and design patterns. The resulting site hoarding featured Morris's quotes and bold typography, successfully establishing a distinctive presence for the development. This solution provided an authentic heritage narrative that resonates with buyers and creates strong site presence ahead of the full launch.

Newlon Living