Case Study: Newlon Living builds a local, affordable home brand with Oracle Creative

Newlon Living launches Nest E10 with Oracle Creative, with one-bedroom homes starting at £325,000

Newlon Living, a housing provider, engaged vendor Oracle Creative to create a complete brand identity and marketing campaign for its new development, Nest E10. The challenge was to position these shared ownership and private sale homes for first-time buyers in Leyton while creating a brand that felt authentically rooted in the local area.

Oracle Creative developed a brand identity inspired by a local landmark, the Hollywood-style 'Leyton' sign that serves as a bird nesting box. This approach, summarized by the tagline "Style with Substance," connected the development to the site's history and positioned it as both affordable and high-quality. The solution by Oracle Creative successfully launched the development, with one-bedroom homes starting at £325,000.

Newlon Living