Case Study: Newlon Living builds a standout regeneration brand for Millstream Tower with Oracle Creative

Newlon Living drives 925 QR code scans with Oracle Creative

Oracle Creative was commissioned by Newlon Living to develop a brand identity and marketing campaign for Millstream Tower, a major residential development in Tottenham Hale. The challenge was to create a contemporary and aspirational identity that would appeal to first-time buyers and position the development as a key part of the area's significant regeneration, all while reflecting the emerging community spirit.

Oracle Creative developed a sophisticated brand identity centered on a meaningful hexagonal pattern symbolizing community building. Their comprehensive solution included a full suite of marketing materials, digital assets, and innovative out-of-home advertising. This approach successfully positioned the development, generating 925 QR code scans from their window graphics and effectively marketing the property without a traditional sales suite. Oracle Creative's campaign established Millstream Tower as a catalyst within the broader regeneration of Tottenham Hale.

Newlon Living